Agritourism and Zoning

Presented by Bruce Green, Tourism Product Development, Georgia Department of Economic Development
February 2011

Georgia Agritourism

An activity, enterprise or business that combines primary elements and characteristics of Georgia agriculture and tourism while providing an experience for visitors, which stimulates economic activity and impacts both farm and community income.

Economic Impact of Tourism in Georgia
Annual Tourism Expenditures

$34.8 billion in total economic impact (direct, indirect and induced)

  • $19 billion spent by U.S. travelers
  • $1.7 billion by international travelers
  • Overnight domestic travelers spent an average of $112 per day

Georgia Annual Employment

  • 241,500 tourism-related jobs
  • $6.3 billion in resident wages
  • On average, every $86,155 spent in Georgia by U.S. travelers generated one job

Georgia Tourism Travel Regions

  • Historic High Country
  • NE Georgia Mountains
  • Atlanta Metro
  • Presidential Pathways
  • Historic Heartland
  • Classic South
  • Plantation Trace
  • Magnolia Midlands
  • The Georgia Coast

Georgia Agritourism – $1.5 Billion

Rural Georgia

Increasingly in Georgia we see rural communities and small towns discovering their own heritage and cultural tourism assets as a means to economic development… Community understanding and support is key in nurturing and developing the investment portfolio.

Cultural Tourism

Heritage and Cultural tourist are those traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present.

Cultural and Heritage Tourism District Code

Design-based Zoning Codes are needed where communities want new development to be an asset, in keeping with the town’s traditional or historic character

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